Softap Inc

From the moment I walked into Sof Tap Livermore, I felt the warmth and authenticity that sets this family-owned brand apart. Irene and Athena aren’t just educators; they’re pioneers who carry forward a legacy of safe, high-quality pigments, needles, and techniques that have shaped the permanent makeup industry for years. As a PMU artist with a decade of experience, I was eager to expand my toolkit, and they delivered beyond my expectations. What makes Irene and Athena stand out is their genuine, ego-free approach. There’s no gatekeeping here—just two incredibly talented artists who share a wealth of knowledge with humility and generosity. They welcomed me as a fellow artist, respected my experience, and encouraged me to push my boundaries while grounding me in best practices and safety.

Alex is amazing! My eyebrows look natural, but still full. They were practically nonexistent; sparse, light blonde, half missing due to scars. She found the perfect color to match my cool hair tone and not highlight the red in my skin and managed to get the color to take everywhere. i am also allergic to practically everything and my skin rejected other pigments/attempts at this procedure, but not softap. Alex was also patient, kind, and fun to chat with. Can’t recommend highly enough.

ALEX was a refreshing twist to the customer service experience. ALEX exceeded my expectations by providing outstanding assistance and support! Really appreciate ordering from a company that genuinely cares for their customers, and really felt valued. Thank you ALEX for portraying a true vision of integrity and knowledge 💖

Amazing customer service! 10/10! I couldn't recommend this business enough! They have the best trainings here if you are looking to become a PMU artist you will definitely not regret it! They are always there for you when you need them! I have texted my instructor (Irene) when I'm in the middle of a client and she will respond to you within minutes to help you and guide you through any service you may need help with. I have never had that experience with any of my other trainings I have done with other companies before and as a newer artist you may need that help right away when your with a client and don't know what to do or how to handle certain situations. Hands down the best instructors here! They truly care about your success! Their business when I showed up for my training was so cle

Love, love, love this place! A wonderful experience every time I come here! They are professional, kind and exceptional at their skill. If you want to be happy with your permanent makeup then you found the right people for the job. Don’t hesitate, make your appointment now.